Laurel Fairworth

Laurel Fairworth is a twenty-year broadcast journalist. She appeared on-camera in New York, Los Angeles, Philadelphia, Washington DC, Baltimore, West Palm Beach, Florida and Tennessee. She distinguished herself with Emmy award nominations for in-depth reporting, spot news reporting and features. For the past twelve years Laurel has produced news segments for NBC’s Today Show, Nightly News, CNBC, and MSNBC.

During a trip to the Holy Land Laurel came upon the story of Israel’s most prolific and covert bullet factory during Israel’s War of Independence—a factory that was hidden from the eyes of British and Arab forces by being built in an underground tunnel beneath a laundry facility. She immediately made a vow to document its heroic workers on film. The movie, Code Name: Ayalon, was completed in February of 2020, has been shown at film festivals around the world and has been picked up by PBS to air nationally through 2025.

Laurel has been an Adjunct Professor at Temple’s Annenberg School of Journalism teaching an advanced electronic (TV) broadcasting class and has been on the boards of the Jewish Federation, Women’s Philanthropy, Jewish Business Network, the March of Dimes, and Fashion Group International.

Currently the President of Cachet Communications, a Public Relations, Marketing and Media Company, Laurel has expertise in creating and implementing special events, publicity, social media and branding. She has represented a diverse list of clients including: The Greater Philadelphia Tourism Marketing Corporation, (GPTMC), Lagos Jewelers (Philadelphia Flyers), Sheldon’s Crossings (Philadelphia 76ers), Independence Visitor Center (IVC), Drexel University, Nicole Miller Fashions NY, the Ronald McDonald House (NY, Chicago, Philadelphia and LA), Variety the Children’s Charity, the Atlantic City In-Water Power Boat Show, the South Jersey Healthcare Network, the artificial intelligence company Kognition, and financial powerhouse Morgan Stanley.